How To Ask For Silent Auction Items

Planning a successful fundraising event is like orchestrating a symphony – it requires meticulous planning, a team of enthusiastic volunteers, and, of course, a lineup of silent auction items that your attendees actually WANT.

Now, the million-dollar question: How do you make the ask to companies and ensure a stream of fantastic items for your silent auction?

1. Crafting a Persuasive Pitch: The businesses in your town get hit up… A LOT. How many other non-profits are also asking for stuff. So when soliciting silent auction items, your pitch needs to be clear, concise and attention-getting.

Start by clearly communicating the cause and the profound impact the funds raised will have. People are more likely to contribute when they truly understand the purpose behind the event. Reinforce the focus of your request by subtly dropping the phrase "silent auction items" into your pitch. Connect the dots for your potential donors, showing them how their contribution will make a tangible difference in the community or cause your organization supports.

2. Identifying Potential Donors: The ask is easier if the business aligns with your non-profit. Pinpoint individuals or businesses that align with your cause. Local businesses, community members, and past donors who have shown support should be on your radar. Leverage personal connections and existing relationships to make the ask more personal and compelling. Highlight the visibility their donation will receive – it's not just about the event; it's about showcasing their commitment to the community through the display of their silent auction items.

3. Highlighting Benefits for Donors: When approaching potential donors, emphasize the benefits of their contribution. Remind them that their generosity will be acknowledged not only during the event but also through pre-event promotions and marketing materials. Stress the positive exposure their business or personal brand will receive, both within the community and among event attendees. Paint a vivid picture of how their support will echo far beyond the event itself.

4. Customizing Requests: Customize your pitch based on the donor's interests and expertise. If you're approaching a local art gallery, spotlight the chance to showcase their exclusive pieces to a diverse audience. For a restaurant, emphasize the potential increase in foot traffic and exposure. Align your request with what makes the donor unique, making it more appealing and showcasing that their contribution is an integral part of the event's success. Promise to highlight their donations on your email list and your social media. Remember you’re asking for your benefit, but the business also wants to know “what’s in it for me?”

Conclusion: Asking for silent auction items is an art form that blends passion, persuasion, and strategic communication. By crafting a compelling pitch, pinpointing potential donors, highlighting the benefits, and customizing requests, you'll compose a diverse and attractive selection of silent auction items for your non-profit fundraiser.

Remind your donors that their silent auction donation is a write-off for them, but it’s also a great way for them get some free marketing in their community. Of course, they can feel GOOD knowing they’re also giving back!